Consumer PR

A selection of my recent Consumer PR work - combining data-driven storytelling, media roundups, and creative activations to raise brand awareness and drive engagement.

Research-led campaigns

  • Holiday stress

    Survey insights from CheapTickets.nl on the main reasons of holiday stress.

    Featured in De Telegraaf, Flair, Radio 538, Q music, etc.

  • A woman in a yellow bikini sitting on a wooden swing over clear turquoise water, with a cloudy sky in the background.

    Budget-travel inspiration

    Survey revealing that 30% of Dutch travellers intended to spend less on holidays this year but would rather cut back on the dentist than compromise on travel.

    Featured in Metronieuws.nl, De Telegraaf, Vriendin, etc. PR Reach: 6.6 million.

  • Two people sitting in a boat on a river surrounded by cliffs and trees, looking contemplative and relaxed.

    Couples on holiday

    Valentine’s Day survey revealing that 4 in 10 couples argue on holiday - uncovering the main reasons behind it.

    Featured in Grazia NL, Linda, De Telegraaf, MSN, etc. PR reach: 5.4 million.

  • Person riding a bicycle with a large pink flamingo float in a grassy outdoor area

    Dutchies in the Wild

    Survey highlighting that 1 in 3 Dutch tourists get annoyed by their fellow countrymen on holiday. Sparked a conversation across major Dutch media targets.

    Featured in De Telegraaf, Flair, Vrouw, Coen & Sander show, etc.  PR reach: 15 million.

  • People standing around a brightly decorated table with lit candles, eating and celebrating.

    Holiday season with the in-laws

    Playful campaign tapping into Dutch people's mixed feelings about spending Christmas with their in-laws - half admitted they sometimes dread it. CheapTickets.nl offered the chance to win a trip to send them on holiday instead.

    Featured in Linda, Flair, Famme, Slam FM, Metronieuws.nl, etc.

Media Round-ups

  • Photo of Athens, Greece with the Acropolis on a hilltop, surrounded by white and pastel-colored buildings.

    Budget-proof locations

    Round-up of warm 'budget-proof' locations in Europe, including CheapTickets.nl, featured on NSMBL (NL).

  • A beach with golden sand, colorful umbrellas, and people swimming and relaxing. Large rocky cliffs surround the bay, with a boat in the water and clear blue sky.

    Cheapest holiday destinations

    Round-up of cheapest holiday destinations in the world, including CheapTickets.nl, featured on Metro (NL).

  • Magazine cover of British Vogue featuring a woman lying on a bed in a warmly lit room with floral curtains. The article discusses five alternative streaming services worth their subscription fee, including WaterBear, which offers educational environmental documentaries.

    Streaming services

    Article on alternative streaming services featuring WaterBear, featured on British Vogue’s site.

Trends

  • Screenshot of a news article webpage in Dutch discussing how major travel providers see prices for airline tickets and travel packages to the USA declining, with a focus on recent drops in vacation and flight ticket prices.

    Travel trends from the Netherlands to US

    CEO discussed travel trends from the Netherlands to US on BNR radio, highlighting a drop in US trips and growing interest in other destinations.

  • A man in a blue suit with glasses crossing his arms, standing on a beach with palm trees in the background. There is a woman with a hat walking away on the beach. The image includes signs that say 'Black Flydays' and 'Black Friday,' with a caption in Dutch discussing Black Friday sales and strategies.

    Belgian holiday booking habits

    Het Laaste Nieuws article revealing how and where Belgians plan their vacations., including CheapTickets.be's Black Friday deal.

Stunts & Activations

Developed the PR strategy for circular art installation called “Messy, the COP Ness Monster,” made from 800 pairs of recycled jeans. The sculpture was displayed in London during the UN climate conference COP26 and later in Amsterdam for Dutch Circularity Week.

It generated 250+ pieces of press coverage across 11 countries, establishing WaterBear as the go-to streaming platform for sustainability and circularity documentaries.

A large sculpture resembling a dinosaur made from blue denim jeans, displayed outdoors in a park with trees and benches. A pigeon is flying near the sculpture, and people are walking in the background.