Corporate Comms

A snapshot of my recent work in corporate communications, covering executive profiling, corporate announcements and thought leadership.

Executive Profiling

CMO, Travix

Front cover of a magazine titled 'Marketing Tribune', issue June 2025. Features a black and white portrait of a smiling woman with silver hoop earrings. Text includes quotes from Mira Van Houwelingen and mentions NIMA Marketing Day special and Esprix Awards.
A smiling woman with shoulder-length brown hair, wearing a pink floral blouse, sitting on a beige sofa in a cozy, warmly lit cafe or lounge area with wooden walls and shelves with books and framed pictures, and large green leafy plants in the foreground.
A magazine page with Dutch text discussing marketing, Millennials, TikTok trends, and travel topics, structured in columns with headings and quotes in purple and black font.
A magazine page with a bold pink headline in Dutch that reads 'Echte verhalen werken beter dan AI-illusies'. The page contains multiple paragraphs of text describing a campaign and storytelling related to travel and authentic experiences, with some sections emphasizing the importance of real stories over AI-generated content. The layout includes a white background, pink and black text, and some green and wooden furniture visible on the sides.
A woman in a pink floral blouse standing with arms crossed, smiling at the camera, with model airplanes on display behind her in an indoor setting.

CEO, Travix

Cover of Business Traveller magazine featuring a photo of tourists in winter gear on a boat in Antarctica, framed by an ice cave with the headline 'Antarctica Bucket List No.1'.
Magazine spread with an interview featuring a man in a blue shirt sitting on a chair, smiling, and a woman holding a smartphone, blurred in the foreground. The pages contain columns of text with headings and highlighted quotes.

Founder, WaterBear

Illustration of a person with glasses sitting at a desk with a pink computer and a flip phone, in front of a colorful, patterned purple background.
Collage of documentary posters about environmental topics, including 'The Whale Who Saved Me,' 'The True Cost,' and 'The Breakdown,' with actress silhouettes in the center.
A woman in a pink floral blouse sitting at a table in a modern office or conference room, with a soft focus background.
Dutch-language article discussing marketing strategies, AI experimentation, and personalization in email marketing, with a bright pink section highlighting favorite items of Mira Van Houwelingen, including her country, car, city, favorite person, drink, food, advertisement, series, book, marketing hero, bucket list, and faith.
A woman with curly hair, wearing a pink blouse and beige pants, sitting on an orange chair in a modern office space with large windows and green plants.
A man with wavy brown hair wearing a navy blue button-down shirt, sitting at a wooden table in front of a window with sheer curtains, next to a tall green plant.

Corporate News

  • Portrait of Mira van Houwelingen smiling, with shoulder-length wavy hair, wearing a black blazer and a purple top.

    New Appointments

    Developed and issued press announcements for executive appointments, highlighting leadership transition and strategic vision for the company’s future.

    E.g. Appointment of Travix CMO, Adformatie

  • A TUI airplane flying in the sky with a blue background, showing the aircraft's side with the TUI logo on the tail and the web address TUI.COM on the fuselage.

    New Partnerships

    Drafted and distributed press announcements showcasing new partnerships.

    E.g. TUI fly’s partnership with Travix, Emerce.

  • An article titled 'WaterBear goes global; now on Apple TV, Roku' with a publication date of December 1, 2021, written by Nik Roseveare. The article discusses WaterBear's expansion to 194 countries and its availability on Apple TV and Roku devices, along with images of electronic devices displaying WaterBear content, including a laptop, tablet, and smartphone.

    New Market Expansion

    Crafted market and channel expansion announcements as well as product launches.

    E.g. Launch on Apple TV and Roku, Advanced Television

Opinion Pieces / Thought Leadership

  • Screenshot of an article webpage from The Drum titled 'The future of luxury: How luxury brands are driving a purpose agenda', published October 11, 2022, by WaterBear Network. The webpage includes navigation links at the top and a logo of The Drum in the top left corner.

    Impact Storytelling - The Future of luxury (WaterBear)

    The Drum, Open Mic series

  • A digital illustration of a tree with a human face profile, composed of branches and foliage, against a cloudy sky background, symbolizing environmental themes.

    Impact Storytelling - Climate Disinformation (WaterBear)

    The Drum, Open Mic Series

  • Screenshot of a social media post by Travix promoting their new campaign featuring genuine travel stories from real travelers, highlighting diversity, authenticity, and their brand's affordable travel tickets.

    Real People, Real Stories - CheapTickets

    Travix LinkedIn